We sat late last year discussing this particular item while preparing our 2021 budget. Trade shows hit a huge speed bump with all the restrictions caused by Covid-19. We just don't know if people are going to attend or if exhibitors are going to participate. So, what is the industry going to do?
We have already heard from mayor exhibitors that have decide to skip trade shows in 2021 and focus on virtual presentations of their products and services. We have also heard from trade show organizers that are still working on preparing their shows and advertising their dates and venues. They are all in for in-person events. However, last years experience showed us that trade shows can shift quickly to virtual shows. Furthermore, dates have been change to push shows further down the calendar year in hope of better Covid-19 numbers.