The uncertainty of trade shows in 2021
As you prepared the marketing budget for 2021, trade shows probably put a big question mark on your plan...
We sat late last year discussing this particular item while preparing our 2021 budget.
Trade shows hit a huge speed bump with all the restrictions caused by Covid-19. We just didn't know if people were going to attend or if exhibitors would participate. In talking to partners and customers we found that this was a variable that was up in the air.
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